Elizabeth Osta

Elizabeth Osta  is a transformation veteran: she has founded Digital Forward LTD as Advisory firm for human led AI and data with governance and value at the core. She is Co-founder of the Frugal AI Hub at Cambridge Judge Business School. With 30+ years of experience driving global AI and analytics strategies in CPG and Finance, Elizabeth bridges the gap between academic innovation and corporate execution. As a Board Advisor to AI-native scale-ups, Elizabeth focuses on the intersection of resource-efficient AI and responsible governance—ensuring technology delivers long-term enterprise value.